In this series of designs, I was tasked to use Adobe Illustrator to create a logo and brand of stationary, envelope, business card and giveaway for my client to represent their business. In this case I chose “Lil Guppies Scuba School”. I believe my work displays an advanced working knowledge in this application. The result a clean sharp colorful brand that could mass produced with confidence.
I see evidence of excellent craftsmanship and attention to detail in the presentation of my final logo. I did a LOT of sketches before I finally got it down to 10 roughs then I narrowed those down to 2. My to took a while choosing between the two logos. It was between a duck with a rubber ring and scuba gear on and the dolphin framed by a life buoy. The client finally decided on the dolphin, so I started adding color, but I got so excited by that I forgot that one of the key principles for logo design are simplicity, so I scaled back from the 13-15 colors I had in my palette. Even when I scaled it back it was still bright and noticeable. I liked it and believed in it. To me that is the most important, to believe in what you are doing.